Are Google’s Penguin and Panda SEO Algorithms Hurting its Top Line?

Could there be a Correlation between Google’s Revenue Miss and its Cost-per-Click Decline

By Mark J. Donovan

There were a couple of interesting facts that came out of Google’s first quarter earnings report today. Facts that on the surface may seem positive or innocuous at best, but in reality could signal that there is something amiss at the leading search engine company. Google reported that they saw a 20% increase in paid clicks from the year before. They also reported the cost-per-click decreased 4% year-over-year and sequentially.

On the surface the 20% increase in paid clicks sounds great. However, the question that first came to my mind after reading this fact was why? Why would people be more frequently clicking on advertisements nowadays? Most people when browsing a webpage filled with advertisements have conditioned themselves to unconsciously ignore them. Moreover, internet browsers frequently block ads from even showing up on webpage results.

After thinking about this for awhile, I began to wonder if Google’s Penguin and Panda SEO algorithm changes over the past year or two have something to do with it. Trying to be objective here, I can’t help but notice that Google search engine results have declined dramatically over this same time frame. Consequently, I am wondering if people are finding themselves increasingly directed to useless websites, via Google search engine results, and then clicking on ads simply out of frustration and desperation to attempt to find what they are looking for.

Is this such a crazy notion? Maybe not when you also think about why the cost per click went down by 4%. Cost per click is what the advertiser is paying for the click every time a person clicks on their Google Adwords advertisement. If the cost per click is declining, then it means advertisers are not bidding as high on keywords as they use to. So again, the question is why?

It could simply be due to a declining economy and tighter advertising budgets. However, it could also be due to the fact that advertisers are feeling that they are not getting as decent a return on investment in their advertising budget as they once were from Google Adwords, and consequently are not bidding as high on keywords. If this latter reason is the case, then it could be the result of advertisers experiencing higher click rates while at the same time experiencing lower conversion rates. Conversion rates relate clicks to actual sales generated.

Based upon this back-of-the-envelope analysis and theory, I can’t help but wonder if Google’s Penguin and Panda search algorithm engine enhancements are now beginning to impact Google’s top line revenue figures. If so, for Google’s stockholders’ sake, let’s hope they change their search engine algorithms yet again, before they destroy their own business model, like they did to so many thousands of small companies over the past 2 years.

Installed Chair Rail in High Ceiling Powder Room

Learn How to Break up Tall Walls by Installing Chair Rail

By Mark J. Donovan

This weekend I installed chair rail in a powder room. However I didn’t install it at chair rail height. Instead I installed the chair rail 18 inches from the powder room’s ceiling. The powder room is fairly small, only about 20 square feet, however the walls are over 9 feet tall. As a result the room seemed somewhat small, but giant at the same time, when you stood in the bathroom. So to add a little flair, and more specifically, to break up the tall walls I installed the chair rail.

Installing chair rail is easy to do and doesn’t cost that much, particularly in my case since the powder room was so small. After fastening the chair rail to the walls I caulked the nail holes and seams and then painted it a brilliant white. The chair rail stock already came primed.

I then painted the walls a light earth tone color, both above and below the chair rail. Between the earth tone wall color and the brilliant white, the chair rail really stood out nicely and really added some character to the room.

Lastly I installed a new bathroom mirror that came with a wood frame to complete the powder room make over. The wood framed contrasted nicely against the earth tone wall paint.

Installing an Aluminum Dock Soon

Looking Forward to a New Aluminum Dock Going in this Spring

By Mark J. Donovan

Last year we purchased a new lake home that had a large and ancient U-shaped wood dock associated with it. The neighbors have told us the dock was at least 30 years old. So this fall I took the old wooden dock out of the water for its very last time. I then carted it all off to the local town dump. Now we are in the process of having an aluminum framed dock being fabricated. The aluminum dock will be the same size as the original dock. As a matter of fact it will have the exact footprint as the old wooden dock so that there are no permitting issues with installing it. The new dock is constructed out of about a dozen 2x4 aluminum 4’x8’ frames. The aluminum dock frames will be attached to galvanized metal posts that will rest on foot pads on the floor of the lake. Cross bracing will be installed between the leg posts to prevent it from racking and keeping it rock stable in the water. For the deck paneling we have chosen to go with cedar wood deck panels. The deck panels are designed to simply drop into place and can be easily removed in the fall.

The newly installed aluminum dock should last us decades. It will also be much easier to install and remove from the lake every spring and fall due to the fact that it will be so much lighter than the old pressure treated wooden dock. If all goes as planned the new dock should be installed 2 weeks after ice out this spring. I anticipate we will be walking on our new dock by late April. I will upload pictures of the newly installed aluminum dock when it is in.

WORX SD Semiautomatic Driver Screw Gun Product Review

WORX SD Semiautomatic Driver - Perfect for the Home or Apartment

By Mark J. Donovan

Check out this cool new driver tool from WORX. It looks like a pistol but in reality it's a small screw driver gun. The SD Semiautomatic driver can carry up to 6 different hex-shanked driver bits at any one time. So not only does it allow you to drive various screw head types, it also provides an integrated carrying case for the driver bits.



It's an excellent screw gun for small projects around the home or apartment. Whether you need to hang up a picture, assemble a new piece of furniture, tighten up screws on a kitchen or bathroom cabinet, or do some light electrical/plumbing work, the WORX SD Semiautomatic driver is perfect for the job.

The WORX Semiautomatic driver is lightweight and easy to use. Simply pull back the magazine cover and rotate the cartridge to the desired driver bit, close the magazine cover and it's ready to drive screws.

It runs off a built-in rechargeable 4V Lithium-ion battery so there is no dangling wire to worry about when using it.

The WORX WX254L SD Semi-Automatic Power Screw Driver with 12 Driving Bits costs $49.99 and you can find it at www.worx.com and at www.amazon.com.

New Home Construction and Room Addition Bid Sheets on Sale at HomeAdditionPlus.com

New Home Construction and Home Remodeling Checklist Guides that Will Save You Time, Money and Hassles

By Mark J. Donovan

Before kicking off your new home construction or room addition project make sure to check out my home construction and remodeling checklist guides at HomeAdditionPlus.com. The “New Home Construction Bid Sheet” and “Room Addition Bid Sheet” will help to ensure you hire the right general contractor for your home construction project. In addition, they’ll help you through the planning process of your new home construction project. Moreover they’ll help you accurately estimate your new home construction costs or room addition costs so that you’ll know how much your construction project will really cost you. Having accurate construction costs up front will help with your project planning and financing efforts.

One of the key components in the  “New Home Construction Bid Sheet” and “Room Addition Bid Sheet” is an extensive questionnaire that you provide to prospective general contractors to fill out. Once completed, you can make easy apples-to-apples comparisons of contractor quotes so that you can make a more informed and better decision on which general contractor to hire.

The second major component in the “New Home Construction Bid Sheet” and “Room Addition Bid Sheet” is estimated home construction costs on a cost per square foot basis. It includes cost breakouts for all the various phases of the home construction or room addition project.

Lastly the “New Home Construction Bid Sheet” and “Room Addition Bid Sheet” each contain a detailed section for the homeowner on how to interpret the general contractor questionnaire responses and the reasons for asking the questions.

In addition to the “New Home Construction Bid Sheet” and “Room Addition Bid Sheet”, separate construction cost estimate Excel spreadsheets are provided to allow you to track predicted versus actual new home construction costs or room addition costs.

So make sure to purchase the “New Home Construction Bid Sheet” or “Room Addition Bid Sheet" for your particular home construction project. I guarantee you they’ll save you time, hassles, and a small fortune in money. Also check out many of the other types of home remodeling and construction bid sheets at HomeAdditionPlus.com.